Electric Power & Light Pavilion
The world's most powerful searchlight beam rose from the center of this unusual building, whose exterior walls consisted of 600 aluminum prisms fitted together to form an eye-catching pattern. The building was sponsored by investor-owned electric utility companies throughout the nation. In its center, where visitors could examine it, were 12 - one billion candlepower searchlights (equal to power of 340,000 automobile headlights) that created the central beam, which pointed straight up and could be seen for miles.
| Tower of Light |
Visitors entered the building via a moving ramp that deposited them on a giant turntable. The turntable revolved past seven chambers, which stopped at each chamber for a new episode of a musical presentation on the benefits of electricity. The show used three-dimensional animated figures. The scenes included a research laboratory of flashing lights, whirling turbines and sparking coils; a "beauty parlor" in which an animated "Madame Cow" extolled the pleasures of warm electric milkers on icy mornings; a house filled with modern electric appliances; and a dazzling Christmas sequence.